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Elvis, starring Elvis Presley, was the title of a 1968 United States television special. Sponsored by The Singer Sewing Machine Company, it aired on December 3, 1968 on the NBC television network. The special is commonly referred to as the ‘68 Comeback Special, because of subsequent developments in Presley’s career, but the soundtrack album was released simply as NBC-TV Special. It was directed by Steve Binder and produced by Binder and Bones Howe. Presley’s informal jamming in front of a small audience in the ‘68 Comeback Special is regarded as a forerunner of the so-called ‘Unplugged’ concept, later popularized by MTV.